A senior results-driven PR consultant with solid, proven corporate PR experience with multinationals like Samsung.
A respected PR specialist working with a range of companies and well known brands in the B2B, B2C and sectors. Handles consumer accounts and has crisis management experience. Works strategically with board decision-makers and senior directors as well as across all staff levels. Current clients include UK entrepreneurs and MARCOMMS investors Pembridge Partnership; Gigajam; The Conversation Group; Deal Zippy, a daily deal site and competitor to Groupon, Living Social, KGB Deals and others; Excelledia, a management consultancy in Doha, Qatar; Desmond Talbot Ltd; Xilfee; Samsung Everland Inc in South Korea; and the Diana Award. Responsible for 2 press events at 11 Downing Street in 2009. Blogger and champion of social media for business writing SEO copy for clients that meets and exceeds expectations and improves Google ratings. Interviewed by CBS News for a Royal Wedding story I created and delivered for my client Desmond Talbot on 27 April 2011. Story viewed by 80m worldwide. Link to CBS on:

http://www.cbsnews.com/video/watch/?id=7364046n&tag=cbsnewsVideoArea;cbsnewsVideoArea.1

I carry Hiscox Professional Indemnity and Public Liability Insurance. Certificate available upon request.
Member, Chartered Institute of Public Relations, UK www,cipr.co.uk

Area Covered: London
Company Name: 3CommPR
Industry: Public Relations
Employees: 2-4


Work Experience
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Summary: Experience with big corporate brands like Samsung (a current client) and SMEs - Pembridge Partners LLP as well as charities like the Diana Awards. Both inhouse, and consultancy experience, so a very solid all rounder respected for delivering great, measurable media relations online, in print and broadcast and on digital/social media. Experience launching SMEs to target audience via appropriate online and offline media. Gigajam, the online music company is one such SME I launched in 2003.
Company: Pembridge Partners LLP
Description: Ongoing! This is a retained client whose PR I have handled for 2 years now. They are marcomms investors and business advistors so I need to know all the related media in nationals and core trade press. I regularly get them into the key SME press. Details provided including a cuttings list and evaluation table

Company: pembridge partners llp
Description: Ongoing. I am Pembridge Partners PR in the UK and write copy for the web and the media regularly.

Company: pembridge
Description: Ongoing retained client since 2008

Company: paula patritti
Description: retained client! Investment and business advisor specialists for SMEs in the marcomms space

Company: paula patritti
Description: Ongoing. Pembridge is a a retained client since 2008.

Company: pembridge parnership ltd
Description: ongoing! they are a retained client

Company: Pembridge Partnership Ltd
Description: Ongoing! I have worked with this client since 2008.

Company: Pembridge Partnership Ltd
Description: This is a retailed client and therefore ongoing.

Company: David Chung
Description: Ongoing. Samsung is a retained client

Job Title: UK PR consultant
Company: samsung everland inc
Description: This is an ongoing client! I was their in-house PR in the UK, I then moved to publicasity in London for 3 years from 2000-2003 as AD then moved to an independent consultant in 2003. I set up creme PR in 2008 and that is a regional consultancy and I now have my company which is 3CommPR in London. I am a specialist in SMEs in the B2B and consumer markets. One of my recent client wins this year is Ennovations Ltd and its product the Flexi Shoe Rack.
From:01/Mar/2011 To:14/Mar/2011

Job Title: UK Representative when Paula was at the Pembridge Partnership Ltd
Company: Hope and Greenwood
Description: Sole UK spokesperson and PR for the Samsung Office of International Relations which represents the Chairman of Samsung - Mr Lee Kun Hee\\\'s - philanthropic work with animals.
From:30/Sep/2009 To:14/Mar/2011

Job Title: PR Consultant UK Liaision Officer
Company: samsung
Description: This is a retained client. I have worked with Samsung since 1995, handled their PR in 2001, when I was with top London consultancy as an Account Director, and have worked with them as a private client since 2003.
I manage the company's unique CSR work with animals, a cause of personal interest to philanthropist, Mr Lee. I work with one of the senior directors - Mr David Chung - who is my main contact in Korea for the animal welfare work. I work in central London and because of the time difference between London-Seoul, offer a super efficient and time focused way of working.
From:01/Oct/2003 To:22/Mar/2011

Company: Samsung Office of International Relations, Samsung Everland Inc
Description: Ongoing. I am Samsung's UK representative for its animal related CSR work and all media relations related to this.

Company: Pembridge Partners LLP
Description: Ongoing. Pembridge Partners LLP are investors and business advisors in the marcomms space for some of the UK's most innovative and high potential medium size companies. www.pembridge.net

Company: Pembridge Partners LLP
Description: Pembridge is a retained client I have worked with since 2008 so it's ongoing, at 2 days pcm so I can work it around my other clients!.

Company: Pembridge Partners LLP
Description: It's a retained and ongoing client I have worked with for 2 years.

Company: Pembridge Partners LLP
Description: It's actually ongoing as this is my retained client I have supported for 2 years!

Company: Pembridge Partners
Description: Pembridge is a retained client so the work is ongoing. I am their PR rep in the UK to work with leading SME and business media to show the company's expertise on identifying new talent in the marcomms space. It's my job to show they are industry experts and business entrepreneurs through the appropriate media. Rate below is per day. Weblink will show comments and news cuttings and press releases I have written. Other material from other clients available upon request

Company: Pembridge Partners LLP
Description: This is an ongoing account and I have handled their media relations since 2008. If you visit the site www.pembridge.net the majority of news items have been written by me. You can also see details of my writing if you type my name and 'pr' alongside it.
Regards
Esther

Job Title: UK PR representative
Company: Hope and greenwood
Description: This is a retained and ongoing account. Ms Patritti was the Marketing contact I reported to at the Pembridge Partnership Ltd.
From:01/Oct/2008 To:01/Apr/2011

Job Title: UK PR Representative
Company: samsung everland inc
Description: This is an ongoing account and I work with the client to manage its unique CSR (corporate social responsibility) work with animals in the UK and Europe.

I write copy for the website http://mydog.samsung.com and do press interviews for Samsung, if required. I did so at Crufts in March 2011 when I spoke about the company\'s corporate social responsibility work with animals. A press pack I drafted is attached for your reference.
Best wishes
Esther
From:31/Oct/2009 To:01/Apr/2011

Job Title: PR Consultant
Company: tj
Description: This is a retained, ongoing client. I am their PR representative in the UK and write press releases, magazine copy, and any documents that demand faultless English.
From:01/Sep/2009 To:06/Apr/2011

Job Title: Emma was PR Manager at the Diana Award Charity when I covered her during her maternity leave in 2009. I delivered 2 events at Downing Street which secured significat national press coverage for the charity.
Company: Pelling PR
Description: Press coverage for 10th anniversary of the Diana Award Charity held at No.11 Downing Street in February 2009. Secured extensive coverage by the BBC and UK national print press. I have attached a coverage report herewith.
From:03/Apr/2011 To:12/Apr/2011

Job Title: PR Consultant
Company: pelling pr
Description: Emma and I have worked together on the Diana Award Charity in 2009 when I helped organised a 10th Anniversary press event at No.11 Downing Street during her maternity leave of absence. She is now working with me on a new consumer account I run for Desmond Talbot Designs and we are working on a story for that client in time for the Royal Wedding on 29 April.
Examples press lists for the Diana Award are attached FYI. More can be offered upon request as the press lists for the day were vast!
From:01/Apr/2011 To:13/Apr/2011

Job Title: PR Consultant
Company: desmond talbot
Description: Officially launch the company to the press by using the royal wedding as the key press 'hook' to create buzz around the brand in target audiences.
Recommend a longer term strategy for the company with tactics to build the company's profile and value. Coverage examples available upon request. Secured coverage about the company on CBS News on 27 April, 2 days before the Royal Wedding about royal british brides and the meaning of the flowers in royal bouquets.
From:04/May/2011 To:31/May/2011

Job Title: PR Consultant 3CommPR
Company: desmond talbot
Description: I won the Desmond Talbot Ltd account in April and in order to formally introduce the company via the press I recommended we hijack the massive 'BUZZ' around the Royal Wedding and it worked! I wrote a press release that PA used issued globally and then was contacted for interview by CBS news and was spokesperson for my client on 27 April. Coverage went to 80m in the USA and is still appearing elsewhere now.
From:04/Apr/2011 To:31/May/2011

Job Title: PR for Samsung Everland Inc
Company: Dog World News Editor
Description: I have worked with Chrissy in my capacity as Samsung's UK PR representative since 1995 and Samsung is a now a client I handle through my own company 3CommPR. I have sent Chrissy news stories and features since the 1990s and at Crufts in March 2011, always submitted news stories and comments to her regularly if required and appropriate. She knows how I work and write very well!
From:01/May/2011 To:08/May/2011

Job Title: PR Consultant
Company: dog world
Description: Chrissy Smith is editor of Dog World one of the key UK dog publications. I have known Chrissy for well over 10 years, giving her news about Samsung's work with dogs in Korea and new relating to our sponsorship of Crufts, the world's greatest dog show!
As promised in my initial pitch, do please visit the site link that I provide in the 'Evidence' box below, and visit the Samsung newsletter Paw and Hoof, which I wrote for the company.
From:01/Jun/2011 To:01/Jun/2011

Job Title: PR Consultant AD Publicasity
Company: publicasity
Description: Laurence was a member of my team on the Cap Gemini Ernst and Young Account which I helped pitch for and won for the agency. When I left the company in 2003 to work as an indpendent consultant, I have kept in contact with Laurence and am poised to hire her for one of my clients Xilfee, to help target the French press to highlight the foreign language exchange courses the company organises.
From:01/Jun/2011 To:08/Jun/2011

Job Title: PR
Company: BOYZ magazine
Description: Pitched an exclusive photo shoot idea to deputy editor Joseph Cattell around the Royal Wedding in April for my client Desmond Talbot Ltd. We wanted to to look at wedding bouquets for men in order to raise awareness of Desmond Talbot in the gay and lesbian community. Great editor and amazing photo shoot that perfectly exampled the Desmond Talbot male bouquets for guys! A pleasure to deal with Joseph and hope to work with him again for some of my clients.
From:19/Jun/2011 To:30/Jun/2011

Education Summary: CIPR Member; Communications Advertising and Marketing Merit 1996
BA Hons English and French York University 2004