Marketing specialist with over 20 years experience with large blue-chip companies, boutique agencies and start-ups. Specialist areas include digital marketing, mobile marketing, marketing strategy and SEO.
Area Covered: Marketing, Branding, Web Design, SEO, Writing, Mobile, Social Media
Company Name: Pilote Media
Industry: Marketing and Advertising
Job Title: Editor
Description: YachtRacing.Biz is the evolution of Yachtsponsorship.com which has grown from a blog about the business of yacht racing to a global site for the industry. The site features insight via articles and video into the stories that affect pro-sailors, rights holders, media, agencies and suppliers.
Job Title: Marketing Consultant, Sponsorship, Social Media & Activation Consultant
Company: Pilote Media
Description: Founder and Principal at Pilote Media - Specialist agency and consultancy business working on Sports Marketing, Sponsorship, Activation and Social Media.
Pilote delivers a range of marketing and digital marketing services including display, search (SEO, Organic, paid), social media, community management, copywriting, brand strategy, PR & press, communications, product innovation and a range of sports marketing specialist activities.
Job Title: Interim Marketing Director
Description: Linkdex is an integrated SEO suite of tools that was launched in January 2011. My role as Interim Marketing Director was to relaunch the brand as Linkdex (previously Influence Finder), including management of the corporate identity design process.
Other roles included management of PR companies in the UK and USA, web presence including social media, investor relations and promoting Linkdex SEO tools to 3 distinct markets including small businesses, digital marketing agencies and SEO professionals.
Job Title: CEO
Company: Lateral Syncing
Description: Founder and CEO of marketing technology company that developed solutions for professional sport. As well as bespoke social media solutions including the use of SMS text messaging, Lateral Syncing provided "Screenza" - a desktop marketing tool to MotoGP, NASCAR, Manchester United and Everton. Lateral Syncing was also the official provider of wireless marketing to the American Le Mans Series (ALMS).
Job Title: Founder
Company: Hotspotted Ltd
Description: Founder of this WiFi company that developed a concept for a flexible Wireless Internet Provider. Was used by cafe's small hotels, bars and members clubs in London and the UK. Hotspotted.com was the UK's top rated WiFi hotspot directory.
Job Title: Wireless Product Architect
Company: Bolt, Inc
Description: Development of SMS text message and other wireless applications for one of the world's first social networks. Creation of 'sticky' applications that allowed brands to engage with youth online and via their mobile phones.
Job Title: National Account Manager
Field of Study: Economics, Accounting, Marketing & Information Systems
University / College: University of Melbourne