Specialised in the design and build of fresh and engaging websites. Ten years commercial experience, six of these in London, having worked in-house for high profile businesses and charities as well as on smaller projects on a freelance basis.
+ Strong eye for design and detail
+ Designing with user experience in mind
+ Creating bespoke WordPress themes
+ Designing and coding for mobile devices, with responsive layouts that adjust to fit any screen size
+ Setting up and customising online shops
+ Practical knowledge of the principles of web accessibility and SEO (Search Engine Optimisation)
Summary: Since receiving a Bachelor of Design from Massey University in Wellington, New Zealand in 2003, I have gained over ten years experience working on design projects in London, Madrid and now Rio de Janeiro.
Web Designer, Shelter, Jun 2009 - March 2010
Shelter is a well-respected UK housing and homelessness charity. At Shelter I created housing advice, campaign and fundraising pages on shelter.org.uk as well as designing microsites, flash banners and HTML emails supporting their work.
Web Designer, Greenbee of the John Lewis Partnership, Feb 2008 - Feb 2009
Alongside a complete redesign of the site greenbee.com, including their award-winning travel pages, I produced HTML emails and print marketing and designed the John Lewis Partnership wedding blog.
Web Designer, Evans of Arcadia Group, Jun 2007 - Oct 2007
As Web Designer for clothing label Evans of Arcadia Group, evans.co.uk, my responsibilities included laying out the email newsletter and home and fashion feature pages each week, as well as designing web banners, online catalogues and the launch issue of the Evans Online Magazine.
Graphic Designer, Your London, Sep 2005 - Dec 2006
Your London aims to be the definitive starting point for access to all London public and community services. As Graphic Designer for Your London Portal, yourlondon.gov.uk, I worked on accessible web pages and produced marketing material such as flash movies and email newsletters.
Junior Designer, Redley, Jan 2005 - April 2005
Created clothing graphics for the Brazilian surf label Redley's Summer Collection of 05/06, celebrating the Brazilian way of life with the theme "Livre entre tropicos" or "Free in the tropics".
Freelance Designer, Jul 2003 - Dec 2004
Wellington, New Zealand
Description: Caroline's designs are of a very high standard, showing great awareness of web usability issues and the need to focus on users' needs. She's also an extremely able account handler, with excellent organisational skills and a positive, can-do attitude that clients really appreciate. If you're looking for a designer who is warm, enthusiastic, articulate and reliable, I would definitely recommend Caroline.
Education Summary: Bachelor of Design, Massey University, Wellington, N.Z., 2003
Major: Computer Graphics
B Grade Bursary, Sacred Heart College, Napier, N.Z., 1998
Proxime Accesit (Runner up Dux)