Marketing and Customer Retention Specialist

With a focus on the written word, both on and offline I specialise in the following

* delivering and implementing business/marketing plans
* designing and writing copy for websites
* developing creative ideas to generate business
* writing proposals to win new business
* email campaigns and marketing documentation

I have over 20 years of sales and marketing experience gained from working for a number of global organizations, as well as some smaller companies promoting IT services and consultancies. With a clear understanding of business drivers gained from working with these corporations across various sectors, I am well placed to work with you to understand your market, competitors and develop new opportunities that result in real business growth.

My clients choose to work with me as they want to see return on their marketing investment. My preference is to forge strong ongoing working relationships that start by creating simple, but effective marketing plans with clear objectives and deliverables that I can be measured against.
I am an experienced professional with proven sales, marketing and business development expertise and I have a flair and a passion for driving through results.

Area Covered: Europe
Industry: Marketing and Advertising


Work Experience
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Summary: Business Analysis and Planning
- strategic analysis
- sales, marketing, individual account and business development planning
- trouble shooting
- financial forecasting

Marketing
- marketing strategy implementation
- customer, competitive and market research
- writing effective copy
- define sales messages

Generate New Client Leads
- target potential customers
- develop contact strategy
- deliver your message clearly
(excellent telephone, face-to-face, letter and email communications skills)

Relationship and Account Management
- client liason
- creating rapport
- manage client communications
- customer service
- protecting and increasing revenues/margin

Project Management and Development
- lead virtual teams
- deliver on time and to budget


Company: La Fabrica de Bomas
Description: The original contract brief was to increase the occupancy of a collection of holiday lets at La Fabrica de Bombas near the Andalucian village of Jimena de la Frontera.

Key areas of activity:

• Business analysis
• Development and implementation of sales strategy
• Design and development of the company website
• Property and letting management.

As a result of this activity, business turnover was raised by 100% and I ensured over 80% occupancy. The client has subsequently contracted me to continue to manage the business sales and development.



Education Summary: Open University Design and the Web course.
BSc (2.1) Estate Management
3 'A' Levels Physics, Chemistry and Biology
8 'O' Levels