Branding/website brief – Smooth

(see attached document for proposed layout and copy for website).

General look and feel

Smooth – people events production.

The company primarily offers end-to-end event management services. Be this a multi-national, large scale exhibition, to an intimate business meeting, a medical conference to an all-singing, all-dancing awards ceremony.

Our reputation has been built on our integrity, our intelligence and our very high levels of customer service, client testimonials include:
“You and your team were magnificent. Truly magnificent. They leapt right in and saved the day."
"What can I say...?! We could never have pulled off the campaign we did without you."
"We all thank you for doing more than a job – much, much more than just a job. You and your great group put your hearts and soul into making our dream work.”
"Never for a second did I think you didn't have our best interests as your top priority."

We want to differentiate ourselves from other small event management companies, treading that fine line between showing ourselves as a company with personality but exuding the confidence of a corporate. We want to tell the world about our experience, without pinning this to individuals. We want our clients to be buying Smooth as an entity with the confidence that this is underpinned by years of relevant, high-quality experience.

We offer a number of key services: event management, event people, event production.

Our secondary services include: marketing, sales and sponsorship, conference production, exhibiting support.

All the events we run on behalf of clients should be smooth – we are the power that produces the effortless glide of a swan, the leap of a dolphin, the grace of a cheetah. Our corporate identity should reflect this – steering away from the ‘smoove’ connotations that the name could conjure up (no coffee, chocolate etc.). We want something cool, professional but striking (we have seen some images of blue skies that appeal – but would like to be surprised – we do have one pre-requisite and that is that we want plenty of white space).

Collateral to be produced

We need a logo that will look good on business cards, corporate clothing, large scale signage and online.

The logo should perform well on its own, and within the context of other artwork that is utilised, i.e. backgrounds, images.

We also would like a standard company font (we are currently using Bauhaus which we like a lot) and complimentary colour guidelines.

Sample websites:

These are a few we have seen and liked elements of:

http://www.jlpevents.co.uk/flash.html (for the way the information appears)
http://www.lotusconferences.com/ (for clarity of layout)
http://www.firstprotocol.com/ (for the lovely clean structure but without the flash)
http://www.powwow.org.uk/ (for how not to do it)
http://www.tmgevents.com/welcome.html (no, no, no, no, no!)
http://www.worldevents.com/ourevents/ (Better, but a bit corporate for us)

Technical details:

We would like a site with a little bit of flash – but are not too worried about this. In an ideal world we would like to be able to make minor amendments in Dreamweaver ourselves. We already have hosting of the site set up with Namesco.

Project Type : Fixed Price Project

Budget Range : £750-£1000

Budget Type : Fixed Fee

Approx Start Date after bid is selected : Immediate (within 1-2 days)

Attached files :

Project-Project-smooth event web v2.doc