PR and Marketing Specialist
Bournemouth, United Kingdom
Denise Rayner MCIPR A Member of the Chartered Institute of Public Relations since 1985 Flat 1, 25 Alumhurst Road, Westbourne, Bournemouth, Dorset, BH4 8EL Home: Mobile: Email: Contact details removed to comply with Peopleperhour rules CURRICULUM VITAE PERSONAL ATTRIBUTES (PLEASE CLICK *more FOR THE REST OF MY CV) • Starting at London Broadcasting Radio, then Thames TV and moving on to the Central UK Government, Denise has a proactive and robust, whilst always diplomatic approach coupled with gravitas and credibility. She is a passionate, confident, results driven, creative and effective publicist, sales person, a clear and creative writer; conceptual designer, impressive and persuasive presenter; excellent organiser; team-leader as well as team-player; an extremely productive fund-raiser and successful securer of sponsorship. She is a thorough researcher who seeks out stakeholder’s needs and fulfils their requirements. She also has a very keen eye for detail and, having worked in Government, has written, proof-read and produced some of this country's most important publications, advertisements and notices. Denise is an all-round marketing, public relations/publicity professional and is quick to grasp news angles and opportunities to produce targeted results. An ideas person with a “can-do” approach applied extensively in past Government and multi-media positions. A one-woman advertising agency with the right associates to produce desired results. CAREER HIGHLIGHTS • Worked for Thames Television for 10 years and gained a lifetime of contacts and knowledge of the TV World. This was very useful to her in her next post at the Central Office of Information (COI), where her remit was to gain ‘free’ TV airtime for the broadcasting of fillers (Government owned public information films, on often life-saving “health, safety and welfare” issues). She achieved this very successfully for Government clients such as: Department of Health; Department for the Environment, Food and Rural Affairs; Department of Trade and Industry; Home Office; Department of Transport; Foreign and Commonwealth Office; Department for Works and Pensions; Maritime and Coastguards Agency and the Ministry of Defence. • Working for the COI, she annually achieved circa £40 million worth of free airtime from TV stations following her introduction of new concepts to promote these films, increasing past Government records by 40%. At a time of enormous political sensitivity, and faltering COI understanding and appreciation, the future of the “50 year old COI/TV filler system” was in great danger of becoming commercialised. This would have ultimately led to the demise of this system and a loss of many millions of pounds of free airtime annually "donated" to the Government. Denise was unexpectedly invited to attend a meeting of all Whitehall Heads of Information at their monthly meeting to discuss the planned privatisation of fillers. At that very time, Denise's Mother died unexpectedly. and according to her religion, should have stayed in mourning for at least a week. However Denise felt it imperative she made the Heads of Information aware of the danger of their actions. As Head of the TV Marketing Unit, Denise made an unprepared speech to this meeting to demonstrate and explain the dangers and was successful in stopping these plans from going ahead. • As a Press Officer with Defra (Department for the Environment, Food and Rural Affairs), Denise was tasked with organising a Press Conference for MP Michael Meacher to announce that the Government were giving £100, 000 to the “Save the Great Ape” campaign, headed by Ian Redmond. She needed to create a photo opportunity to allow Mr. Meacher to be pictured with a gorilla – but the story referred to great apes in the wild and not behind cages of a zoo. She was also concerned that Mr. Meacher could potentially be mauled by a gorilla. She remembered The Rainforest Café in London’s Piccadilly which has animatronics on a lifelike “gorilla mountain”. She asked the Café, who agreed to allow the Press Conference to be held there free of charge; resulting in more press and photographers attending the conference than ever attended usual Defra conferences, including TV and radio. Mr. Meacher personally wrote to Denise after the event to thank her for her (his words), “innovative work and amazing results”. • Was a part of the original team that discovered Satellite TV, which was later sold to Rupert Murdoch. CAREER HISTORY September 2011 - Qualified as an Accredited “Sue Stone Happiness, Empowerment and Confidence Coach”. July 2005 to present - DRPR – InternEtional (PR and Marketing Consultant) As a Freelance PR Consultant, clients include: • the UK representative of CISCO, an American company offering telepresence services (which allows cross-continent meetings through state-of-the art video technology); • “helloLondon”, an arts based social networking platform; • the sourcing of A-Listed Film Celebrities to participate in a Charity Auction (“Buy-A-Movie-Role”) at London Mayor, Boris Johnson’s Annual Square Mile Masked Ball on 1st September 2010 at the Hurlingham Club, Fulham, London. December, 2001 to June 2005 CAMPAIGN MANAGER – Defra (Department for the Environment, Food and Rural Affairs) Worked with Ministers and Senior Government Officials on the presentation of departmental policies and related issues to the ...media, stakeholders and general public. Worked on such issues as “Sustainable Development”; “Lead in Paint”; “Climate Change” and “Radon
Gas”.... The creation, production and promotion of publicity and information materials such as video, leaflets and posters, and securing their use by interested parties through cross-government promotion and independent direct marketing. Heavy involvement in Defra’s Illegal Imports campaign, banning food and plants materials from being brought into the UK from outside the EU. Developing projects related to the Freedom of Information Act and, as a result of stakeholder research, the production of a newspaper for “Communicating with Farmers”. VOLUNTEER PRESS STEWARD AT QUEEN’S GOLDEN JUBILEE CELEBRATIONS & THE QUEEN MOTHER’S FUNERAL. April 1991 to July 2001 A Consultant with STOPGAP, a specialist marketing recruitment agency, undertaking a series of short-term Government contracts as follows: October, 2001 to December 2001 INTERIM PRESS OFFICER – CAFCASS (CHILD & FAMILY COURT ADVISORY & SUPPORT SERVICES) July, 2001 to October, 2001 INTERIM PRESS OFFICER – TRANSPORT for LONDON Press Officer, specifically dealing with media matters relating to the Public-Private Partnership legal challenge - for London Mayor, Ken Livingston and Transport Commissioner Bob Kiley. Organising media interviews and handling enquiries for national TV and press. Press work for London Buses. February 2001 to June, 2001 INTERIM COMMUNICATIONS MANAGER - YOUTH JUSTICE BOARD UK Press Officer/Communications for this Home Office, non-departmental Government agency. Included: preparation of Press Conference material for the Prime Minister and Jack Straw on youth crime issues and the shortening of the “arrest to sentencing period”. Sourcing case-study material for journalists; writing articles on the youth justice reforms for external and internal publications; assisting the organisation of the YJB Annual Convention. September 2000 to February, 2001 INTERIM PRESS AND PUBLICITY MANAGER – UK PASSPORT AGENCY (UKPA) Creation and implementation of the internal and external communications strategy for the UKPA’s London relocation in summer 2001. (Website, advertising, and press office development). April 2000 to September 2000 • COMMUNITY RELATIONS EXECUTIVE - ONE2ONE PERSONAL COMMUNICATIONS Dealing with the Press; local MPs; local Councils and the general public on issues relating to the fear of health risks from mobile phones and masts. • PRESS OFFICER/ PUBLICATIONS COPYWRITER - NATIONAL SAVINGS Handling media enquiries; writing press releases; briefing notes and general press work. Copy-writing the National Savings Financial Advisers Guide (product brochure). Writing various articles for financial press and internal staff publications. • EVENT MANAGER - MARIA ADDERLEY AND ASSOCIATES Organisation/sponsorship support for: exhibitions, conferences, corporate hospitality and incentive packages. July 96 to April 2000 MARKETING MANAGER - THE LONDON BUREAU (TV PR CONSULTANCY) Responsible for marketing and promotion of the company. Total organisation of promotional dinner at The Institute of Directors. Production of cost-effective promotional photographic display at above event. Production of company brochure, newsletters and entire range of corporate literature. Preparation of new business presentations, achieving new business from Government Departments known to Denise. Management and publishing of research survey, creating enormous positive PR for The London Bureau.. July ‘91 to July ’96 SALES PRODUCTION AND MARKETING MANAGER – TV FILLERS - (COI - Government Agency) Management of the TV Marketing Unit – heading up a team of five people - the liaison between COI's Film and Television Division and all TV broadcasters: BBC, ITV, Satellite and Cable. Managing, promoting, and securing airtime for the FREE transmission of public service information films (TV fillers) on a wide variety of Government health, safety and welfare issues, e.g. road safety, blood donors, firework safety. Involved the use of all marketing disciplines: conference/meeting organisation, delivering sales presentations; producing newsletters and brochures; market research, negotiating with colleagues and clients. Jun ‘90 to July ‘91 PRESS OFFICER - COI LONDON AND S.E. REGIONAL PRESS OFFICE Writing and distribution of Press Releases on behalf of various Government Departments. The production of marketing material from concept to writing, design, and print stage for many London Training and Enterprise Councils. Supporting and physically accompanying Senior Government Ministers on Official Visits Dec.’87 to Jun ’90 DIRECTOR OF MARKETING - DOCKLANDS COMMUNICATIONS LTD • Head of the company with six members of staff reporting to me. • Editor/Publisher of two bi-monthly Docklands magazines. • Director and Organiser of Docklands Business and Property Exhibitions, involving liaison with Sir Geoffrey Howe and The Rt. Hon. Kenneth Clarke. Organisation of associated conference at exhibition. Responsible for all event publicity. Secured sponsorship for the exhibitions from British Gas. • Marketing Director, promoting the marketing services of the company encompassing - print, design, public relations, photographic and direct marketing. Jan ‘87 to Dec.’87 PRESS AND PUBLICITY MANAGER –PETER STILES PRESENTATIONS LTD (Conference & Special Event Organisers - including The Berkeley Square Ball). Responsible for organisation of corporate promotional events, press and public relations, production of sales and marketing literature. July ’83 to Jan.’87 MKTG & PR EXECUTIVE - EQUINOX COMPUTERS Responsible for all public relations and event organisation, conferences, etc. eb.’75 to July ’83 SALES SUPERVISOR - THAMES TV LTD Creation, organisation and budget control of sporting and entertainment special events calendar for Thames TV client entertaining. Includes Wimbledon, Frank Sinatra at the Albert Hall, Ella Fitzgerald in Concert, Stevie Wonder and Barry Manilow in Concert, Marquees at the Henley Royal Regatta, a Box at Ascot and dinner at the Arts Club, amongst many, many others. Jan ‘74 to Feb’75 PRESS OFFICER - “LBC” - LONDON BROADCASTING - RADIO STATION Joined the station just after its launch. Responsible for all press and public relations activities, working with John Snow, Janet Street-Porter and the late Carol Barnes (RIP). EDUCATION ʘ TRAINING ʘ SKILLS ʘ MEMBERSHIPS When Denise was 9 years old her Father died suddenly at the age of 41, leaving her family destitute. She swore to herself that she would start earning as soon as she was old enough to help support her family. • Received Criminal Records Bureau clearance by the UK Passport Agency and signed the Official Secrets Act for Government work – 1991. • Represented school in National Public Speaking competitions. • Presentation Skills Training with Burson-Marsteller • Various Management and Government Information Services (GIS) Courses • Information Officer Management Unit Assessment Board entry into GIS (1991). • A member of the British Academy of Films and Television Arts - BAFTA • A full member of the Chartered Institute of Public Relations since 1985 • ‘O’ Level; Art; Mathematics; Geography; English Language; English Literature; Biology. OTHER INFORMATION: Nationality: British Owner of: Full, clean and current Driving Licence. Home office consists of 2 PCs, 2 printers, office desk and chair, filing cabinet, webcam, scanner. MS Office Professional Edition 2003, IBM ThinkPad laptop. A positive outlook, sociable manner and light sense of humour! It helps to keep you sane!?! Travel experience: USA (Los Angeles and San Francisco, San Diego, Washington, Pennsylvania, Philadelphia, New York), India, The Bahamas, throughout Europe extensively, Canary Islands, West Africa (The Gambia), Egypt, Israel, Greece, Cyprus, Turkey. Interests: The theatre and all the arts, country walks, keeping fit, mastering new skills. Holder of Full Diploma in Crystal Healing from the International College of Crystal Healing. Fully qualified Reiki Master (Reiki Spiritual Healing). Voluntary work: A member of the Spotlighters Charity Amateur Theatre Group producing professional standard musical shows in London’s West End to raise funds for various charities working with handicapped children, buying them much needed equipment to cure or ease their illnesses. Acted as a member of the cast; theatre production; the marketing and publicity for each show; production of each souvenir brochure; securing sponsorship; brochure advertising and fund-raising for these charities, donating approx £150K per annum. All this work was carried out in her spare time, without pay. The “payment” was the fun and enjoyment doing the shows and the enormous satisfaction from raising so much money for the charities. Shows appeared in and raised money through include: “How To Succeed in Business Without Really Trying” RADA’s Vanbrugh Theatre, London W1 “My Fair Lady” New London Theatre, London, W1 “The Wizard of Oz” Broadway Theatre, NW9 “The Pajama Game” RADA’s Vanbrugh Theatre W1 “Applause” Collegiate Theatre, London W1 “South Pacific” Collegiate Theatre, London W1 “Sweet Charity” RADA’s Vanbrugh Theatre, London W1 “Funny Girl” RADA’s Vanbrugh Theatre W1 “Mame” RADA’s Vanbrugh Theatre W1 “Fiddler on the Roof “ RADA’s Vanbrugh Theatre W1 “Guys and Dolls” RADA’s Vanbrugh Theatre W1 “Chicago” RADA’s Vanbrugh Theatre W1 BUSINESS REFERENCES (available on request) from the following organisations: 1 Defra (Department for the Environment, Food and Rural Affairs) 2 UK Passport Service 3 Foreign & Commonwealth Office 4 Youth Justice Board 5 Central Office of Information Denise Rayner 14th December 2011 DENISE RAYNER’S PERSONAL REFEREES: Professional Character: Mrs. Sally Whetton, Board Director, Central Office of Information, (the Government's Publicity Agency), Hercules House, Hercules Road, London SE1 7DU Tel: 0207 928 2345 Email: sally.whetton@coi.gsi.gov.uk (Immediate Boss at COI) for 6 years. ¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬___________________________________________________________________________ Mr. Jack Lucas, helloLondon Events, Mayfair, Berkeley Square House, Berkeley Square, London W1J 6BD Tel : (+ 44 ) 020 7543 7756 Direct Cellphone : ( + 44 ) 07940 596655 Email : jack@hellolondonevents.co.uk Chairman and CEO of Cision UK TelePresence Services and helloLondonevents. Friend for 30 yrs. _________________________________________________________________________ Personal Character : Dr. Christian Clerk, 75 Ballards Road, London, NW2 7UE Tel: 020 8452 5436 Profession – Professor of Anthropology and Open University Lecturer Friend for over 30 years. ___________________________________________________________________________ A non-smoker. A non-drinker. No interest in "recreational" drugs of any kind. Have never had any criminal involvements of any kind. Have been passed by all "Criminal Records Bureau" and "Governmental" checks, allowing past Government employment, and have signed the Official Secrets Act. Denise Rayner 14th December 2011Skills: Face to face selling
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