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Found ? profiles matching your search criteria (exhibition press office management and staffing)

PR consultant, Martin P

PR consultant

Peterborough, United Kingdom
Helping to keep your products, services and expertise in the minds of those who matter most: your customers PR (Press & Public Relations) Editorial Services ...and Freelance Journalism Advertising (design and scheduling) Design Corporate Literature including newsletters Events Management Managing and staffing exhibition press offices... Established in 1990. Past experience includes more than 13 years as a journalist - with nearly 10 years as Editor of various magazines serving the timber, furniture, engineering, security, sports and food industries.
Skills: Adobe InDesign | Corporate Literature | Editing Skills | Events Organisation | ...Exhibition Press Office management and staffing | ... Journalistic writing | Management Skills | Newsletter Design/Layout/Production | Photoshop | Public Relations Skill | Technical Writing Skills
Earnings: $235
Last Log In: 5 months ago
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Managing Director, Dennis G

Managing Director

, United States
Dennis Gelbaum 37 Jefferson Avenue, Hasbrouck Heights, NJ 07604 201-887-6012, dgelbaum@optonline.net www.dennisgelbaum.com My favorite projects include writing/producing a visually stunning commercial for Alize Bleu, creating/selling/producing/directing 'Get Fit With Alyson' - a web series supporting the launch of the Nintendo Wii/Wii Fit, creating a web and mobile based campaign for a jeans company - looking for the "best ass", introducing a cosmetics company by creating a credit card that looked like a mirror - looking for the "most beautiful face", inventing/introducing "FaceLift" - a cleansing pad for men to give their face a lift after a long day of work/travel, producing a multimedia campaign for the introduction of Jesse Jeans - "they fit so good they oughta be outlawed" and inventing/introducing the Buddy Light Illuminated Safety Leash - one of the most successful pet products ever featured in The Sharper Image! Experience ramp it up entertainment, New York, NY 3/2007 - Present Managing Director, Director of Creative and Business Strategy & Strategic Partnerships The best way to promote a brand is to tell a compelling story that resonates to a clearly defined audience group. We create content that inspires and compels people to be influenced by a brand. We develop partnership opportunities to maximize brand exposure in ‘brand funded’ content. I manage 10+ clients and 20+ partnerships and strategic alliances for a full service creative boutique and brand experience agency and multimedia production resource company. Other responsibilities include: 1. Playing a vital management leadership role - focused on developing, refining and aligning digital strategies with our client's business goals and objectives, building client relationships and providing innovative, multimedia creative solutions including event marketing, social media, digital/interactive marketing, viral media, corporate sponsorship opportunities and public relations for clients worldwide. 2. Hire, train and develop talent - successfully managing a team of creative and business strategists and project managers, getting people to work together by leading and managing teams from culturally and professionally diverse backgrounds, across multiple locations, including remotely and in other countries. Most recent project: Brand Activist and Marketing Consultant to Sourcetone - providing business strategies, focused on product (web, mobile) development, customer acquisition and retention and growing large scale client relationships. I am also responsible for developing and executing marketing plans across all ecommerce and social media initiatives. Sourcetone's streaming music service is designed to help people achieve healthy lives through the joys of listening to music - providing personalized listening experiences to benefit moods, activities and health conditions. Launch - 2ndQtr 2012. Highlights include: • Consultant to Gerson Lehrman Group, Tech, Media & Telecom Council Member. Focus - corporate strategy, re-organization, investment opportunities, mergers and acquisitions. • Consultant to Music Xray - A&R team member - music licensing for all media. • Consultant to LA Music Awards - providing creative and business strategy, production resources and securing corporate sponsorships and online advertising partners. • Consultant to GraffitiWall - managing creative and new business strategies for this powerful marketing tool that lets clients create a real time, multimedia and interactive social networking website that builds brand loyalty. • Created "Black Bag Warriors" - a documentary style 'realistic' multimedia series about a group of fourth year medical students from Lincoln Memorial University-DeBusk College of Osteopathic Medicine in Harrogate, TN - as they make their rounds - house to house - in the heart of Appalachia. • Created 'Fall In Love With America - Again!' - The project includes creating interactive websites, web/mobile based contests and promotions, building social network communities, selling sponsorships, advertising and creating affiliate programs, producing multimedia content (broadcast, web, mobile), a feature length documentary film, broadcast series, live events and an international touring exhibit. • Created and supervised web and mobile based promotions - via engaging and targeted email blasts, voice broadcasting, text messaging, social networking, affiliate programs and fan based interactive websites - to support premium seating ticket sales strategy for 'Sgt. Pepper Live Featuring Cheap Trick' - Paris Hotel and Casino, Las Vegas (revenue up 40%+ above projections) and for a variety of live events at Foxwoods Resort and Casino in CT - including 'Cirque Dreams Jungle Fantasy' - (revenue up 60%+ above projections). • Produced/Directed promos to introduce Guitar Hero 5 - for Nintendo - the #1 music video game in the world! • Created/Produced NAAME – 'Native American Arts Music Experience' - a touring show and interactive multimedia exhibit celebrating the music, art, culture, history, food, fashion and language (s) of Native Americans. Tribe Pictures/ramp it up entertainment, Chatham, NJ; New York, NY 8/2007 - 8/2009 Managing Director, Executive Creative Director, Director of Brand Initiatives Managed the day-to-day business, managing/mentoring sales, account/project managers, creative, production and post-production staff for a full service creative boutique and multimedia production resource company. Other responsibilities included: 1. Focused on achieving profitability and growth goals, sourcing and developing new lines of business and strategic opportunities, maximizing revenue and minimizing costs - increased revenue by 45%+, profitability by 40%+, client base by 25%+. 2. Worked closely with clients to refine communication, marketing and sales strategies. Projects include creating and producing interactive branding experiences, multimedia, entertainment content and corporate communication tools - including fundraising and awareness films, commercials, promos, scripted and reality based series for broadcast documentaries, web and mobile content, producing interactive 'live events' and creating sponsorship opportunities for clients. Highlights included: • Produced/Directed promos for ‘Mixed Messages’ and Nintendo DSi • Created and produced an award winning video for KPMG - celebrating their 'Women and Minorities in the Workplace' initiative. • Created, sold, produced and directed the web based series, ‘Get Fit With Alyson’ sponsored by Nintendo. Hosted by Alyson Stoner (Cheaper By The Dozen, Camp Rock) to help motivate teens to exercise and make choices to live a healthier lifestyle. Included creating an interactive website attracting more than 25 million guests, 1.65 million joined our club. 660, 000 made purchases through our website! • Created, sold, produced and directed, 'Get Wii Fit With Alyson', the number one rated web based series - only available on the Nintendo Channel. • Produced, co-wrote and co-directed promos to introduce 'Animal Crossing City Folk' for Nintendo/Wii. Content was produced for Nintendo.com and the Nintendo Channel. • Created broadcast/web based series and feature length documentary – ‘Girls With Wings' – celebrating the spirit (and stories) of women who fly. • Created and produced web series, ‘Meet The Birches’, starring a unique cast of ‘paper’ characters who travel the world teaching us about people, geography, history and the environment - in a fun, entertaining and informative way. • Wrote and directed multimedia campaign for Special Olympics – It Is Not O K To Use The ‘R’ Word. (TV, Radio, Outdoor, Print, Internet and Mobile) • Executive Producer for the 2008/2009 Fundraising and Awareness Films for Worldfund. Beaucoup Chapeaux and Talent Solutions, New York, NY 10/2004 - 3/2007 Managing Director, Director of Creative and Business Strategy and Development Developed and successfully implemented strategies to generate revenue and increase profitability - providing the vision for growth - new business development - and introduced innovative procedures that had a dramatic, positive impact on gross revenue/profit – profit grew by 40%+ each year - for an independent, outsourced multimedia production department and a business affairs and talent payment company. Other responsibilities included: 1. Provided business strategy and creative direction on projects for all media - delivering strategically designed and flawlessly executed customer marketing and consumer promotion programs for agencies and clients direct. 2. Creatively managed account management/business affairs, HR and Accounting staff, (30 internal and hundreds of freelance/external), created staff training, education and development programs. 3. Created and launched beaucoup records and beaucoup entertainment - signed a variety of recording artists and developed and acquired projects for production and distribution. Highlights included: • Played an integral leadership role supervising the development of multimedia content, (broadcast, ...web, mobile), website and e-commerce opportunities, live events and entertainment, original scripted and non-scripted programming and unique branding experiences and... sponsorship opportunities. • Created and produced 'The Million Dollar Idea' - a live, touring show/event, broadcast series and content for the web. • Directed five TV commercials, web based content and a music video for the re-launch of Bazooka Bubble Gum. The music video, starring The Heights, has more than 2 million views! • Created and produced a trend setting and unique web based branding experience (for one of our clients) that positioned them as a 'destination of choice' and produced non-traditional revenue. The project included creating an interactive website, web and mobile content. Pegasus Theatrical Inc. (& Political Productions), Southfield, MI 2/2003 - 9/2004 Sr. VP, Executive Creative Director & Executive Producer, Live Events Clients included BASF, GM, Ford, Chevy Racing Team, Detroit Metro Zoo, Clear Channel Radio, Greektown Casino, MGM Casino, International Brotherhood of Teamsters, Quicken Loans, Cedar Point Amusement Park, Fiesta Mexicana, University of Central Michigan, Detroit Metro Visitors Meeting and Convention Bureau, Lions Club International, Detroit Metro Schools, Michigan State Fair and Performance Centers and Venues throughout Michigan. Supervised event design and production, (festivals, conventions, meetings, product launches, press conferences, concerts), live remote and studio film, video and audio production and post production, negotiating contracts (including talent), rates and overseeing contractors and vendors, union and non-union, budgeting and scheduling. I also hired, trained and managed outside sales accounts executives. Highlights included: • New Services Introduced to generate NTR - revenue increased by 30%+ • Restructuring of Rate Card (and lowering operating expenses) to increase profitability. • Created employee education - stressing product knowledge and providing superior 'best in industry' customer service - and incentive/profit sharing programs resulting in a 35% increase in employee productivity/sales. • Winner: 2004 The Seeker Business Web Award Tourdesign Creative Services/Clear Channel Entertainment 10/1998 - 12/2002 Chief Operating Officer, Executive Creative Director, Head of Production and Development Indianapolis, New York, Nashville, Los Angeles, Chicago, Vancouver Clients included the biggest touring acts and venues in the world, the major record labels, most Clear Channel radio stations, AOL, MTV, VH1, Nickelodeon, FOX Sports, Music Choice, Miller Beer, BRAVO, UPN, WWE, AVON, VW, ESPN, A&E, AFL, USA Olympic Teams, Special Olympics, Professional and College Sports/Teams, Motor Sports, Chicago Museum of Science and Industry (Titanic Exhibit) and many more. Responsible for day-to-day operations, project budgeting and financial forecasting, (with P&L responsibility), identified industry trends, new areas of growth and led new business efforts. Growth and profit (from existing clients, new clients and the introduction of new services) exceeded all goals, projections and expectations! (35%+ every year!) Other responsibilities and highlights included: • Approved all creative work (produced for TV, Radio, Outdoor, Print, Website Design, Web Content, Interactive Multimedia, Entertainment Trailers, Sales Reels and managed Creative, Production, Post Production, Client Services and Marketing Departments. • Established (staffed and managed) a website design and web based content division that generated more than a million dollars in NTR. • Managed the development and launch of a multimedia content distribution system that sped up the production/approval process and media delivery - saving our clients millions of dollars and creating a new revenue stream that generated millions of dollars in NTR. • Worked very closely with clients developing and implementing advertising, marketing and promotional strategies; formulated design concepts and presentation approaches, coordinated and directed film, video, audio and artwork production and post production, illustration, photography and assisted with copywriting and scripting for a variety of consumer driven product categories. • Supervised the expansion of the company, (services and client base), hired and managed Regional Marketing Directors in New York, Nashville, Los Angeles and Vancouver. (ROI far exceeded objectives, projections and expectations.) • Introduced the Team TDCS Concept, encouraged employee continuing education, introduced incentive and training programs and restructured company to increase productivity and profit. • Created award winning marketing and promotional multimedia presentation materials to promote TDCS. • Directed feature length documentary, "Corrosion of Conformity: Live Volume The Movie" Love Advertising, Houston, Texas 10/1996 - 10/1998 Sr. VP, Executive Creative Director Clients included 'The Reel Guys' on ESPN2, DSI Toys, Popeye's Fried Chicken, The Houston Rockets, Houston Livestock and Rodeo/Black Heritage Day, Gallery Furniture Bowl, Gallery Furniture Stakes at Turfway Park, Texas Special Olympics, Houston Power and Light, Houston Automobile Dealers Association, The Westside Tennis Club, Gallery Furniture, Advanced Foundation Repair, Whirlwind Industries and Connective Technologies. Managed and supervised the Creative Department, (TV, Radio, Outdoor, Print, Website Design, Web Content, Interactive Multimedia, etc.), Film/Video Producers, Directed TV commercials, member of the New Business Development Team and responsible for budgeting and scheduling people and facilities. Participated in 13 new business pitches, won 8! Growth/Profit exceeded all projections and expectations. (30%+) The NAVARAC Film Group, New York, LA, Miami, Toronto, Vancouver 2/1984 - 8/1996 President, Managing Partner, Executive Producer, Director NFG was formed in association with Bean Kahn Films, James H. Spencer (Director, Production Designer) and Dream Quest Images. Clients included the biggest touring acts and live event venues in the world, the major record labels, many radio stations, SFX, Clear Channel Entertainment, Live Nation, AOL, MTV, VH1, Nickelodeon, Nintendo, FOX Sports, Music Choice, Miller Beer, US Open, SFX Sports, BRAVO, UPN, WWE, AVON, VW, ESPN, A&E, AFL, NBA, USA Olympic Teams, Special Olympics, Professional and College Sports/Teams, PACE Motor Sports, Chicago Museum of Science and Industry (Titanic Exhibit), Westside Tennis Club, Turfway Park, Houston Livestock and Rodeo, BASF, GM, Ford, Chevy Racing Team, major hotels, resorts and casinos and many many more. Responsibilities included people and facilities management, scheduling, budgeting, forecasting and client management. I directed over two hundred television commercials, (Areas of specialization included automobiles, consumer products and kid’s products), music videos, infomercials, broadcast and non-broadcast programming, sales promotion and training videos. Additional Experience: VP, Executive Producer, BBDO Advertising, New York, NY Dodge, Black & Decker, Firestone Tires, MasterCare Car Service, Pepsi and Wrigley's. VP, Executive Producer, Compton Advertising, New York, NY Procter and Gamble, JEEP, Montclair Water, FAYGO Beverages, Jesse Jeans and AVON. Copywriter, J. Walter Thompson Advertising, New York, NY US Marines, Burger King, Ken-L Ration Dog Food and Fleischmann's Yeast. Special Accomplishments: • Featured in '50 Great Writers You Should Be Reading', by Danielle Hampson & Don McCauley (2010) • Published (2008) a novel, 'Beyond Reasonable Doubt'. www.beyondreasonabledoubtbook.com • Published (2006) 'Something About Going Home', a collection of original poetry with illustrations by Christina Qualiana • Received the Cannes Lion for a series of commercials I produced and co-directed for BBDO and Black & Decker. • Received the Distinguished Alumnus Award (from American University) and established the NAVARAC Scholarship...an annual contribution providing funds, services and resources to students to complete film/video/multimedia projects. • Received international recognition (25+ awards) for work created and produced. Education American University, Washington, DC - BA, Communications
Last Log In: 4 months ago
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Organise My Stars
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