Graphic & Web Designer
Northampton, United Kingdom
I am a highly motivated, enthusiastic, loyal and passionate individual; I pride myself on my creative spark, willingness to push boundaries, attention to details, ability to learn exceptionally quickly and I am one who’s never one to shy away from a challenge. Professional Experience Senior Graphic Designer, Howard Smith Paper Group & PaperCo. Apr.2010 – Present Responsible for adherence to brand guidelines for two companies within the PaperlinX group of companies. Branding and Rebranding of products (paper, packaging and services) within the businesses. Responsible for freelance and in-house designers to ensure consistency and continuity of design styles and branding. Responsibly for steering design towards correct corporate identities and ensure each designer creates an appropriate style with enough individual flair. Responsibility for update for corporate guidelines, in adherence to ne company iniatives and development. Creation, design and build of micro websites to support marketing campaigns. Responsible for the instigation and integration of email marketing tools and services for both companies. Responsible for creation of logos and branding of new products and ...services Design advertising and marketing materials including, brochures, leaflets, flyers, eflyers, websites, interactive
digital media, product swatches, product comparators,
digital... and printed advertising materials. Responsible for adherence to FSC and PEFC certification, sign-off and compliance (relating to artwork and copy). Responsible for cost saving within marketing budgets (specifically design orientated). Consultant regarding e-marketing strategy. Freelance Designer. 2004 - 2010 Hired by a range of SME companies as an affordable way to increase their profile through strategic marketing and design. Design and build websites from scratch as well as redesigning and updating current sites Layout printed marketing materials ready for printing Responsible for photographic shoots, providing full equipment and experience of shoots including portraits, events, product shots and fashion. Vast experience of photo retouching using Photoshop. Responsible for increasing the turnover of Green & Tidy Floral Designs from 24, 000 to 98, 000 in one year. Built and consulted on E-Commerce sites for clients utilising PHP & MySQL. Provided Simple CMS style access for easy update of certain sites. Increased online presence and marketing view for furniture supplier, increasing turnover of flagging store by 25%. Produce user friendly websites across sectors and price ranges. Designed simple yet effective printed marketing Increased the hit rate of the My Little Froghurt Website from 40 hits a day (average) to 14, 000 hit a day (average) over 6 months. Offer advice and consultancy on tone of voice and copywriting. Management of a team of freelancers to ensure objectives and deadlines are met. Relaxion Marketing, Freelance Design and Marketing Manager. 1998 – 2004 Responsible for the Design team. Managing both internal designer and external freelancers. Project Manage for a select range of clients Manage the Account Managers to ensure timely completions of clients requirements Delivered the majority of proposals to potential clients to ensure precision. Skills utilised include copy writing, conceptualisation, proofing, design, and layout. Responsible for budgets, ensuring all work is delivered in a timely fashion and on or under budget Built and instigated Simple Web Shops for clients. Fully project managed Event Design for Altrico Components stand. Increasing leads over a 3 day event by 1200 quantified leads Increase the turnover of Relaxion into six figures sums over the first 3 years of business before moving further into the creative side of the business. Develop key design strategies to facilitate effective marketing. Manage external suppliers for print, and marketing materials Lead generation through intelligent email – increasing quality leads that are quantified almost immediately, also providing detailed information about link usage. Sourcing suppliers for a range of different marketing material that would apply to our breadth of clientele. Client industries included automotive, logistics, SME, retail, service, telecoms and leisure. Skills Microsoft: Word, Excel, PowerPoint Adobe CS4 & CS5: Photoshop, Illustrator, Dreamweaver, Flash, Fireworks, Flash Catalyst Quark Hand Coding (HTML, some PHP & MySQL) W3C Understanding and Compliance Full Photography Kit and portable studio Excellent facilitator, experience of providing excellent customer service, excellent complaint handling as well as the current trainer for Health and Safety, Computer Literacy, staff training and support. Education Degree - Theatre Acting A’ levels - Music, Theatre Studies, English GCSE - 15 Grade C and above including English, Mathematics, Chemistry, Biology, PhysicsSkills: Adobe Illustrator
| Adobe InDesign
| Dreamweaver
| Macromedia... Flash | Photoshop