Freelance Public Relations and Marketing
St. Brelade, United Kingdom
PROFILE I am a dynamic and ambitious marketing professional with 11 years experience under my belt. Having worked both in the UK and abroad has provided me with both the confidence and experience to excel in any marketing, events or public relations role. I have a proven record of success in developing marketing campaigns, strategies and solutions for a mixture of tourism and high-end consumer clients. I am interested in working for hands on companies which are challenging and exciting, and in which I may be able to play a fulfilling and rewarding role. I can offer enthusiasm; ambition and innovation to prospective companies coupled with my advanced interpersonal, verbal and written communication skills that can only be seen as an asset in this industry. CAREER HIGHLIGHTS: Freelance November 2008 to present I have been working as a freelance Public Relations consultant on a number of projects since November 2008. Full details available on request. Head of Marketing The Royal Yacht Hotel, Jersey September 2007 to November 2008 - Heading up the marketing team for the newly re-launched and re-branded luxury hotel in St Helier, Jersey. - Planning and implementing advertising campaigns for all aspects of the hotel including the three restaurants, four bars, events facilities and Spa - Planning and implementing public relations campaigns for all aspects of the hotel - Managing the incumbent marketing, public relations, print and web agencies. - Managing and ensuring the best use of Jersey Conference Bureau, Jersey Tourism, Jersey Hospitality Association - Full redevelopment and re-launch of The Royal Yacht website with constant updating and maintaining - Copywriting - Preparing and executing online presence campaign to maximise visibility - In depth budget planning and administration. - Researching and analysing market trends - Database Management and clearing - Email Marketing - Promoting The Royal Yacht and its products by attending exhibitions, conferences, trade shows, sales meetings and partner events Senior Account Executive First Public Relations, London November 2004 to July 2007 Clients included: o Texas Tourism o Seattle / Washington State o Palm Springs Bureau of Tourism o Key2Dubai o Aston Hotels, Hawaii o Rural Cyprus Tourism - Media, ...trade, consumer and client correspondence - Coordinating and implementing Marketing and PR campaigns including on pack promotions, competitions and
creatives.... - Organising and escorting press and familiarisation trips from 1 to 50 people, including television shoots and radio. - Media Analysis and planning - Tour operator training - Event management - Copywriting - Developing new business with presentations and attendance at meetings - Working with and implementing budgets and budget constraints. - Organising and hosting stands at Trade and Consumer exhibitions - Continuous use of Media Disk, Intellegencia and Mintel Premier for research and database usage. Account Manager Jane Luedecke and Associates, Sydney, Australia December 2002 Ã’¢ï’¿’½ï’¿’½ September 2004 Clients included: o Peugeot o Double Island, Private Tropical Island o The Pacific Club o The Duchess of York / Weight Watchers Australia o Frontiers Group Australia o Kin Design Group - Directed the Duchess of York's 2003 tour of Australia for Weight Watchers Australia, including all travel arrangements, three conferences and media interviews. - Dealt with all press, marketing and publicity for Double Island, a private island resort on the East Coast of Australia - Introduced the concept of an exclusive members bar for people working in the arts in Sydney. Assisted with finding investors, to make the Pacific Club a brand and to deal with all aspects of publicity. - Handling all publicity, promotions and event management services for the non-motorised aspect of Peugeot as a brand. - Managed the sponsorship and events for Peugeot for the Rugby World Cup 2003. - Located potential sponsors for the many sports properties handles by Frontiers Group Australia. - Handled the publicity for 2004's Sydney Marathon - Event management ranging from large events in excess of 300 people to smaller events of less than ten. - Managed all the press, events management and public relations for Kin Design Group, a newly launched design company. - Conducted a number of ad hoc short-term publicity campaigns; overseen sponsorship deals and assisted with brand management Skills: Copy Writing
| Editing Skills
| English
| Lead
... generation | MS Excel | MS Power Point | MS Word | Project Management | Public Relations Skill | Sales/ Marketing letters